PrestaShop Pricing Rules

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If you have created your ecommerce in PrestaShop, you will surely want to make the most of it. We assure you that this platform will give you endless options so that you can make your products known, consolidate your business and build loyalty in your community of buyers. Among these options are the rules of pricing.

As you know, having a good relationship with your customers will always be a good way to get them to buy from your business again and also to recommend your merchandise or the service you provide. To do this, it is important to do with all kinds of strategies, in the following text we will talk about one of the most interesting.

What a price rule is for

A catalog price rule allows you to apply certain discounts depending on the category, manufacturer, supplier, attribute or characteristic of the product. This can only be done to a range of products and not to a specific one. In case you want to do the latter, we recommend that you create a specific price for that element.

On the other hand, with a price rule you can establish that certain types of customers, for example those who buy a lot in your business and are in the category of “loyal customer” receive a certain amount of discount on their purchases. The interesting thing about this option is that you can modify it as much as you want. You can choose the amount of discount your customers get, the category and the duration of the discount.

You can also read  Cash on delivery: advantages and disadvantages

Create Pricing Rules in Prestashop Catalog

If you want to create a pricing rule, you will have to fill in a form in which all the options to be chosen to build your new rules will appear. For example, you will have to choose a name which will be public and understandable for the customers to identify it.

In the same way, you can choose the type of currency with which the promotion will be regulated. For example, customers who pay by credit card or cash will be able to access the price rule. The country is another option to take into account, because it is important to know which region of the world can access your promotion, this in order to avoid people getting confused and to better section the community.

One of the most important points to choose is the price of the product. The value can be changed to match the rules you have set. Another important aspect is the duration, in this form you will have the option to choose from when to what date the promotion will last. It is essential that you create a balanced time frame so that people know about the price rule and can take advantage of it.

People should also know the type of discount being made, so it is necessary to enter it in the form and have very clear when you start with the promotion. It is important that you follow all these recommendations to the letter so that everything goes as planned.

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