We have all faced the situation of entering an online store, being interested in a type of product, going to the page’s search engine and finding that this element works wrongly or that, when doing the searches, it does not offer the results in the right way.
Strange as it may seem to you, this happens in many cases. The truth is that large companies know that having a good search engine is one of the keys to your company’s success, especially in times like the ones we live in, where people don’t spend more than the necessary time looking for products and, if they find problems, they abandon the purchase.
For that reason, if we have an ecommerce, it is important that we pay attention to that function. In the following text we will talk about the importance and why you should place your efforts to your search engine.
The importance of a product search engine
Everything in our online shop represents us. Many times we enter an ecommerce in which we notice the lack of respect for their customers, treating them as bags of money that only serve to buy and nothing more. It is in those situations when we see bad pictures, bad customer service and, of course, a poor and poorly implemented search engine.
You know that a search engine is important, especially if you are just starting out in the world of online sales. The next thing you need to know is where to place it. You will usually find this type of element on the top right of the screen, we recommend that you put yours in that place, especially if we understand that people are used to finding it in that space.
However, if you want to innovate, the best thing you can do is to make it visible and not a bother to find it.
On the other hand, the size and design are very important. The truth is that there are no established patterns on these issues, what we recommend is that you look for and try out different designs; you can try them out on different people until they all like them.
One thing you should know is that each person searches differently, so search engines should be well calibrated to give results according to the search you make. It is necessary for you to understand that if a customer takes the trouble to search in your page, the most probable thing is that his intention of purchase is very high.
One of the elements that your search engine should implement is “Meant”. Almost everyone knows this function since Google usually implements it very well. With this you will save time in the search and the whole procedure will be much more direct.
In the same way, having an autocomplete will mean that our users’ searches will be much easier. Your ecommerce must be prepared to give different options depending on the word entered into the search engine, it really is something that makes a difference in the world of sales.
Conclusion
As you can see, the aim is to make it easy for our client to find what he wants. Nothing better than a good product search engine to avoid this. Do you already use one? Have you noticed better results in sales?
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