What is a discount coupon?

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A discount coupon is a tool used as part of a company’s marketing to attract customers or keep the ones it already has. It is an attractive way to promote the products or services that your business offers.

Currently, companies that have discount couponing strategies, offer it for specific actions such as following it on social networks, buying a certain amount of products or buying a specific product.

Cómo usar un cupón descuento en tu estrategia ecommerceAnother recurring reason for companies to issue discount coupons is important dates. In this sense, we refer to Christmas, New Year’s Eve, Three Kings, Easter, among others.

Benefits of Discount Coupons

Discount coupons present important advantages, both for the company and for the customers. Here are a few of them that you will obtain with the use of this tool for your business or online store:

  • Your company will get more visibility in the market.
  • Thanks to the discount coupon you will get a higher number of visits and sales.
  • It will increase the number of potential customers for your ecommerce.
  • You acquire a better reputation and attraction in relation to your competition.

Without a doubt, discount coupons to increase sales are also an effective tool to obtain greater benefits in the long term. It guarantees you a satisfied customer who will surely buy again or purchase the services you offer.

However, the strategy of discount coupons must be viable, without giving you big losses in the future. Coupons must have their limitations and must be used intelligently.

Types of promotions with discount codes

The discount code is the translation of the discount coupons into the digital universe. It is a set of letters, numbers or the combination of all to buy a product or get a certain service at a better price. It is usually used to promote a particular offer.

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The options for creating a promotion with discount codes are varied and will depend on their usefulness and your intentions as an entrepreneur.

For example, the most commonly used codes are percentage discounts. These can range from small percentages, as an incentive for the customer, to percentages of up to 50% for products you want to liquidate.

Free shipping or free products for a certain purchase are other of the most common promotional discounts nowadays. These discounts can contribute to increase the purchase orders in the first case and in the second case you will give utility to a product that perhaps you have stagnated in your stock.


An effective marketing strategy relies heavily on discount coupons to achieve greater benefits for the company.

To generate discount codes, it is important to consider your profit margin. Depending on the possibilities it offers you can offer increasingly attractive discounts to your customers.

Discounts are always seductive, because they give the customer a sense of savings that will make them come back again. It is important to use this tool effectively and intelligently, because, if misused, they can generate losses or little profit.

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