What is a multi-language store?

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The content of online stores is of vital importance not only for web positioning, but also for the proper understanding of the users who visit your page. It is practically impossible to achieve sales if those who access your store do not know for sure what you offer and what your guarantees are.

In this sense, language is a very significant element in the construction of online stores. Although we have numerous web translators, not all will take the trouble to copy your content and paste it into the translator, to understand what you are promoting.

Therefore, a multi-language shop is the perfect solution to make yourself visible in any country and to attract users of different nationalities. Here are some of the features of a multi-language shop and the advantages it offers.

When to have a multi-language store?

It is not less true that, during the first steps of online business, owners are limited to market their products and/or services only in national territory.

However, in the long term, the goal of any company is almost always to expand, especially if you are certain that you have a market for your products in other countries.

For this, a multi-language shop would be the best solution. English should be included as a universal language, since it is the most widely known around the world. However, you should also take into account the official languages of those countries where you want to insert your products.

If you have convinced yourself of the importance of having a multi-language online store, here are some of its features and how you can configure this option for your store

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Features of a multi-language shop

Currently most e-commerce platforms have multilingual functionality. However, this is a feature that you should specify when creating your store.

Otherwise, you will have to reconfigure this section, make redirections among other unnecessary actions. Therefore, it would be much more practical to create a multi-language shop from scratch.

For example, if your store is created under the Prestashop web platform, you can configure this attribute as follows: Follow the Customize/International/Localization path and point out the languages you want for your store.

Similarly, using a multi-language POS

This way, you can manage the different elements of your business through a program that contains your native language and thus you will be able to interact with the software in a fast and effective way.

Build your multi-language store from scratch to have entries from different destinations, regardless of the native language of each user. Similarly, a multi-language online business could contribute to a better positioning in search engines of different languages.

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