The label of a product is one of the most important elements in the sale of any commercial good. It is precisely this identification that allows the customer to know the fundamental characteristics of the product, as well as other significant information.
The labels not only contain information about the products, but also must comply with certain rules and regulations that are established for each sector of the economy.
Therefore, it is essential to know how a product label should be, in order to offer users the information they need. In this article we tell you what information these attributes should contain, as well as the types of labels you can make up to market your products.
Information on product labels
Labels must contain real information about the product being marketed. It should not lead to any error or confusion on the part of the consumer, so they should be clear and concise specifications on the product and its characteristics.
On the other hand, it must contain details about the brand or manufacturer, country or city of origin, date of production and expiration of the product and information about how it should be used. If necessary, warnings and contraindications should also be identified.
Types of labels
There are many types of product labels, depending on the information they contain and their purpose, taking the consumer as a reference. In general, there are two main groups of labels according to their content: persuasive and informative.
The persuasive label is the one that makes the greatest reference to the brand and has the objective of promoting. Phrases such as ”new” or ”improved” are significant elements in this type of product label.
The information label is the one that contains the details related to the product and that contributes to differentiate it. The same product may contain several types of labels, as they are not mutually exclusive.
There are also mandatory and non-mandatory labels. These two types of labels depend on the regulations of the country or state where the product is manufactured or marketed.
On the other hand, the grade labels are used to account for the quality of the product, previously demonstrated. It is usually identified with a letter, number or word. This variant is used especially with edible products, such as fruits
For many of us it can be complicated to form product labels from scratch. There are many specifications that they must have and they need to contain the necessary information to comply with the laws in force.
For this reason, on the web you have programs to make labels quickly and easily. This type of software will allow you to create the identifications of your products with all the details they need.
You will find different templates or models of labels for price, brand or manufacturer, as well as other information related to product specifications. Undoubtedly, identifying your brand and the quality of what you sell will help you differentiate yourself in your sector, becoming a reliable reference for consumers.
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