Customer service is a key factor for the success of any store, especially in the digital environment, where competition is fierce and users demand fast and personalized responses. At Innovacommerce, we are committed to offering marketing and software solutions that optimize the performance of your business. One of the most powerful and up-to-date resources you […]
In today’s competitive environment, where customer attention is a scarce and valuable resource, it is crucial to find new ways to stand out and generate a lasting bond with your audience. One of the most innovative and effective strategies to achieve this is gamification. This approach has proven to be especially useful in e-commerce, where […]
Integrating a blog into your PrestaShop store is a powerful strategy for improving your SEO (Search Engine Optimization), attracting traffic and building customer loyalty. Search engines value fresh and relevant content, and a well-managed blog can effectively provide this. Benefits of integrating a blog into your PrestaShop store Improved SEO Fresh content: search engines favor […]
Customer retention is a crucial aspect for the long-term success of any business, especially in e-commerce. Increasing customer retention not only increases recurring sales, but also reduces the cost of acquiring new customers. For stores using PrestaShop, there are multiple strategies that can be implemented to improve customer retention. At Innovacommerce, we offer you a […]
The product page is one of the most crucial elements in any online store. It is the final decision point for many potential buyers, and its optimization can have a significant impact on the conversion rates of your PrestaShop store. Clear and attractive product titles Use of keywords Titles should be descriptive and contain relevant […]
In the world of e-commerce, customer experience has become a determining factor for the success of any online store. For stores using PrestaShop, a flexible and robust e-commerce platform, it is crucial to implement marketing strategies focused on improving and optimizing the customer experience. At Innovacommerce, we understand the importance of these strategies and want […]
PrestaShop has established itself as one of the leading platforms in the e-commerce market, offering users a robust and highly customizable solution for creating and managing online stores. With a wide range of features, PrestaShop enables merchants to effectively launch and grow their online businesses. Understanding the complementary tools that can leverage PrestaShop’s capabilities is […]
In the competitive world of e-commerce, it is crucial to have a robust and flexible platform that meets the needs of your business. PrestaShop, a popular open source ecommerce management system, offers a wide range of features and functionalities that can help drive the growth of your online store. If you are considering migrating your […]
PrestaShop is a highly versatile e-commerce platform that allows store owners to customize and extend the capabilities of their stores through modules. These extensions are the key to adding new features and enhancing the user experience of your store. Here’s how to do it: Identify the features you want to add Before you start, it’s […]
If you are self-employed, retail entrepreneur or intermediary, you should know everything about the equivalence surcharge . Truth be told, it greatly simplifies the accounting and tax obligations of traders. Why? We tell you all about it in this post. When is the equivalence surcharge applied? The equivalence surcharge is a type of special VAT […]
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