Marketing strategies for PrestaShop stores focused on customer experience

Marketing strategies for PrestaShop stores focused on customer experience

In the world of e-commerce, customer experience has become a determining factor for the success of any online store. For stores using PrestaShop, a flexible and robust e-commerce platform, it is crucial to implement marketing strategies focused on improving and optimizing the customer experience. At Innovacommerce, we understand the importance of these strategies and want […]

The best tools for PrestaShop

The best tools for PrestaShop

PrestaShop has established itself as one of the leading platforms in the e-commerce market, offering users a robust and highly customizable solution for creating and managing online stores. With a wide range of features, PrestaShop enables merchants to effectively launch and grow their online businesses. Understanding the complementary tools that can leverage PrestaShop’s capabilities is […]

Migrating your online store to PrestaShop: Everything you need to know

Migrating your online store to PrestaShop: Everything you need to know

In the competitive world of e-commerce, it is crucial to have a robust and flexible platform that meets the needs of your business. PrestaShop, a popular open source ecommerce management system, offers a wide range of features and functionalities that can help drive the growth of your online store. If you are considering migrating your […]

How to add new features to your PrestaShop store with modules

How to add new features to your PrestaShop store with modules

PrestaShop is a highly versatile e-commerce platform that allows store owners to customize and extend the capabilities of their stores through modules. These extensions are the key to adding new features and enhancing the user experience of your store. Here’s how to do it: Identify the features you want to add Before you start, it’s […]

Everything you need to know about the equivalence surcharge

Everything you need to know about the equivalence surcharge

If you are self-employed, retail entrepreneur or intermediary, you should know everything about the equivalence surcharge . Truth be told, it greatly simplifies the accounting and tax obligations of traders. Why? We tell you all about it in this post. When is the equivalence surcharge applied? The equivalence surcharge is a type of special VAT […]

What are product attributes?

What are product attributes?

The attribute of a product is nothing more than a concept used mainly in virtual buying and selling processes. They can be tangible and intangible, depending on the product in question. The attributes are useful to have a “data sheet” of the good and helps to assign value / price to them according to the […]

Cash on delivery: advantages and disadvantages

Cash on delivery: advantages and disadvantages

What does cash on delivery mean? Cash on delivery is a method, usually used in digital sales. It consists of depositing the payment (usually in cash) to the carrier responsible for placing the delivery at the place of destination set, regardless of having made the purchase transaction virtually. For example, if we buy a game […]

Manage shipping zones in PrestaShop

Manage shipping zones in PrestaShop

One of the most important aspects that your virtual business should have is the issue of shipping. Large companies offer a multitude of options from which customers can choose as best suits their needs. This is done in order to have a greater reach and higher profits. If you have an ecommerce you must know […]

PrestaShop Pricing Rules

PrestaShop Pricing Rules

If you have created your ecommerce in PrestaShop, you will surely want to make the most of it. We assure you that this platform will give you endless options so that you can make your products known, consolidate your business and build loyalty in your community of buyers. Among these options are the rules of […]

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