The individual buyer is the ideal buyer model for a certain product or service. From socio-demographic characteristics, political orientation, information on their online behavior, professional, their tastes, and above all their needs as a consumer, are fundamental aspects to profile them. An example of a personal shopper would be: a customer archetype, which meets certain […]
Having excellent working relationships with suppliers, both of products and services, is a fundamental element for the optimal development of our business. If you have an online store, a retail company, or a large transnational or simply a business that operates with traditional ” supply and demand” If you are a company with a large […]
Internet shopping has experienced an incredible increase in recent times. It’s very clear to shoppers: it saves time, provides convenience to the user, and there are no geographical limits to accessing a particular product. The other side of the coin is the reliability of the process by the Internet users. After all, they perform operations […]
There is a term that in recent times has aroused much curiosity in those responsible for marketing in different companies. However, it is still something unknown to most people and, if you have an ecommerce, it is important that you know it. We are referring to CRM. Said in this way it can be confusing, […]
We have all faced the situation of entering an online store, being interested in a type of product, going to the page’s search engine and finding that this element works wrongly or that, when doing the searches, it does not offer the results in the right way. Strange as it may seem to you, this […]
One of the fundamental aspects that, strangely enough, many companies do not take into account is customer service. You have to create a satisfactory experience, knowing that customers will recommend you if they are treated well and leave you on the floor if you do the opposite. No one likes to be treated badly in […]
Our clients must be the priority when carrying out the different businesses of our company. Providing them with information on all the details of their campaigns, keeping them informed of the management we have carried out for their product, will be the basis of a long and fruitful relationship for both parties. This is achieved […]
Many entrepreneurs focus on getting more and more customers for their businesses no matter what. For them, finding customers at all costs, even if they are disruptive or invasive strategies, will mean more money and greater visualization. However, a good strategist must keep other issues in mind. For example, it is important not only the […]
The chain store management consists of a set of actions that aim to organize the marketing and distribution processes that are established in two or more stores. In fact, a store chain is defined by the existence of two or more stores with very similar characteristics and that are also linked to the same company […]
That your brand is known is very important, but that your brand is loved and people identify with it is even more important. In the world we live in, where there are endless options for everything we want, where from the Internet it is possible to get products, literally, from the other half of the […]
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